It’s Monday morning, and though I’ve been lax lately, that does mean it’s time for a discussion post ’round these parts. This week, “blog tours” feel like an appropriate topic, as I should be taking part in one this week and I’ve put my name down for another. The thing is… I have a confession to make.
I don’t pay that much attention to blog tours. I’d rather read a review of the book. If it’s a book I don’t know anything about, then even a giveaway probably won’t tempt me to join in the feeding frenzy. There are exceptions: an author I love, content that’s actually unique or worth reading (like interviews or lists of recommendations from the author, some other kind of genuine content that sheds light on what they do), books I’m already curious about… But for the most part, I see “Blog Tour” and I scroll on by, because I’ve noticed a trend in them of people just promoting every book they’re asked to promote, books they may not even care about — sometimes multiple books in one day — and just phoning it in. Cover, blurb, Rafflcopter giveaway, done.
(Granted, most people I follow don’t do this at all, which is probably why I follow them. The same is likely to be true of people following me, since I don’t go in for publicity frenzies. Still. Sometimes you just need to say it.)
So my personal commitment with blog tours is: provide something people want to see. Genuine content, chances to win ARCs of an eagerly awaited book, a review of a book I’ve actually read and enjoyed, or at least want to discuss… I will never, I promise, just take part in a blog tour for the sake of it. There’s no point in doing it to get followers, to win brownie points, to fill in a blank space in your schedule. It’s like the boy who cried wolf: if every day you’re shouting about a brilliant new book you don’t even care about, then what’s the point? Readers never know if you’re being sincere or not, and if you’re putting out significant volumes of it, the answer is most likely not.
Be sincere in your choice of books to promote, and then the promotions you do will be more valuable — to publishers and other bloggers alike. Win/win, right?